TASK

DIGITAL EMPLOYER BRANDING FOR AVON CAREER website

The www.avon-karriere.de website was originally created as a quick and easy way for internal leads to be added to the database. A simple form on a pink page, with no frills or design, worked well for this purpose. However, as a campaign landing page for Google Adwords and Facebook campaigns, there was a lack of information and arguments to attract new consultants.

SOLUTION

A WEBSITE AS BEAUTIFUL AS AVON DESERVES

netzeffekt created a website reflecting the high quality of AVON products. Within the existing CI, the original landing page was completely redesigned and modernised. An appealing visual language, comprehensive information and an intuitive and understandable registration form were designed to make it easy and convenient for new consultants to register.

 

In addition, a personalisation module was developed to tailor the information on the website to the advertisements.

RESULT

ONLINE RECRUITMENT Numbers explode

With the new landing page and optimised campaign setup, the cost per lead was quickly halved. The recruitment of new consultants was taken to a new level. Online marketing went from being the underdog to being the star performer.

With netzeffekt, we have finally managed to combine modern and attractive design with incredibly high performance. They understand to smartly connect brand, performance and analytics, with the help of a strong and dedicated team. The open and trusting collaboration creates great things.

Johannes Klämpfl, Lead E-Commerce