NEXT-BEST-ACTION MARKETING FROM DYNACON
Marketing automation platforms enable automated control of all of a company's inbound and outbound channels, including print, call centre, email, web and social media.
Pega Marketing's unique selling point is its sophisticated next-best action capabilities, which provide real-time recommendations for the ideal customer approach in terms of appropriate actions, content and channels.
DYNACON's range of services extends from preliminary analyses for the introduction of marketing automation platforms to the integration itself and the further development of the customer's own systems. The primary focus here is on the process-related and technological perspective.
NEXT-BEST-ACTION MARKETING
In order to cover the entire spectrum of next-best-action marketing for DYNACON's customers, the existing technology consultancy was to be expanded to include marketing consultancy. In this area DYNACON cooperates with netzeffekt.
As a specialist in targeted customer communication, netzeffekt takes on the role of marketing consultant in joint digitalisation projects. Our consultants work closely with users on the client side, support the respective specialist departments during the introduction of marketing automation platforms and act as support and sparring partner.
OPTIMISATION through close collaboration
In close cooperation with DYNACON and the contacts in the specialist departments on the customer side, the technical integration was followed by the functional introduction of the software.
In addition to employee training and quality management, the ongoing development and implementation of additional use cases and application strategies is at the centre of our collaboration. This takes place partly on site at the customer's premises and partly remotely.
Through direct interaction with clients, new ideas are constantly being developed to optimise campaigns and maximise the potential of next-best-action marketing.
Thanks to a close dialogue with our cooperation partner DYNACON, we are always up to date with the latest technological developments in order to provide our clients with the best possible advice. And where appropriate and necessary, we also contribute our netzeffekt services in the areas of creative, landing page and online process optimisation.
Next-Best-Action is a revolutionary function of Pega Marketing that creates customised offers in advance.
The advantage: greater customer loyalty, a consistent message, more sales and profit.
Segmentation and individual campaigns are no longer up to date. Our approach, on the other hand, offers everything that modern marketing needs: it encompasses the customer relationship as a whole across all inbound and outbound channels.
DYNACON is an innovative consultancy for data-driven customer management and a leading implementation partner for Pega Marketing and Decisioning.
The company's industry focus is on financial service providers, insurance companies, social security organisations and IT service providers. DYNACON also offers management and consulting services for the design and implementation of digitalisation projects.
Max Ewert, Managing Director & Management Consultant
